Independent analysis of media buying, measurement, and AI. We explore how advertising actually performs in the real world.
AI automation in advertising changes how decisions get made, not just how fast tasks run. This category examines automated workflows, agentic systems, and machine-driven optimization through the lens of incentives, risk, and accountability.
Retail media advertising concentrates power where measurement and inventory live inside the same platform. This category examines how closed-loop reporting, platform incentives, and onsite yield priorities shape outcomes for brands.
Media measurement accountability examined through privacy constraints, data access, and economic pressure—covering clean rooms, incrementality, inflation, and audits.
Programmatic supply shapes outcomes long before a bid ever clears. This category examines how auctions, intermediaries, and incentive structures influence inventory quality, pricing, and buyer control.
Programmatic Supply
The Structural Hedge: Why Physical Inventory is the New Digital Safe Harbor There is a seismic shift occurring within the…
AI & Automation
Redefining Retail Media: the Era of Agentic Commerce in 2026 You’ve spent the last ten years honing the craft of…
Retail Media & Commerce
Why the Retail Media Explosion Is Over It’s been a decade since retailers realized they could get rich off of…
Data, Privacy, & Measurement
End of the Implicit Bargain: a Shift to the Consent-or-Pay Model For nearly three decades, the World Wide Web operated…
AI & Automation
Is AI Destroying Display Advertising? The current industry line on why open web display advertising is cratering is simple: Artificial…
AI & Automation
The Liability Trap: AI-Generated Inclusion Lists and Brand Safety’s Next Legal Problem A growing number of agencies are swapping human-reviewed…
Data, Privacy, & Measurement
A fragile currency breaks On October 20 2025, a small update on the Media Rating Council’s website signaled a big…
AI & Automation
AI Agents, Search Ads and the CPM Paradox: A Deep Dive The CPM paradox – why it matters now The…
AI & Automation
YouTube terminated channel revenue has become an invisible fault line in the creator economy. In November, the tech creator Enderman…
AI & Automation
Spotify’s Bot Crisis: What It Reveals About Platform Monetization in 2025 The Spotify bot crisis began when rapper RBX filed…